A hospital website has to work for patients, visitors, healthcare professionals and people who simply need to get something done quickly.

THE CHALLENGE

A large amount of content, multiple audiences and very different reasons for visiting the website made a single navigation approach insufficient.

THE APPROACH

01 CONTENT NAVIGATION

For exploring information based on audience and topic.

02 QUICK ACCESS

For the most common and time-sensitive reasons for visiting, accessible in one click.

03 FUNCTIONAL NAVIGATION

Search, contact, home and other utility functions separated from the content structure.

THE THINKING BEHIND IT

Instead of forcing every visitor through the same hierarchy, the structure provides different ways into the content depending on intent. Someone researching treatment information behaves differently from someone looking for blood collection, emergency care or contact details.

MY ROLE

Information Architecture · UX/UI Design

FOCUS

Complex Information · Multiple Audiences · Navigation